Committed to quality and your children's safety

Quality

Toys

Standards applied by ItsImagical in all cases, as required by international industry regulations:

2009/48/EEC
General Toy Safety Guidelines
EN 71
General standards applied to toys
EN 62115
Safety standards applied to electronic toys
EN 60825
About the safety of laser products
1999/05/EEC
About radio controlled products
2004/108/EEC
About the electromagnetic compatibility requirements for all kinds of components and devices
2066/66/EEC
About battery-driven products
2005/84/EEC
Prohibition on the use of phthalates
91/338/EEC
About the presence of cadmium
2002/61/EEC
About the use of azoic colouring agents in textiles
DIN V 53160:1/2
About colour solidity and the effects of saliva and perspiration
2002/72/EEC
About plastic objects and materials which come into contact with food products
84/500/EEC
Ceramic products in contact with food.
87/357/CEE
About products not for consumption which create confusion and pose risks
76/768/EEC
All about cosmetics
Other products

Specific standards applied by ItsImagical to each product both due to requirements of use and to our own maximum quality standards:

Babycare products, such as:

EN 1888
Strollers
EN 12790
Baby rockers
EN 1275
Baby walkers
EN 14350
Drink containers
EN 14372
Food utensils

Other more specific regulations:

EN 14765
Bicycles
EN 50332
Sound levels
EN 1836
Glasses
EN 1078
Helmets
EN 13138
Rubber rings
DIN 17070/64 LFGB B82.02.B
About pentachlorophenol content
93/11/EEC
About the migration of Nitrosamines and N-nitrosable substances in teats and pacifiers
2001/8/EEC
Restricted use of bisphenol A in plastic baby bottles.
2009/251/EEC
Restricted use of dimethylfumarate in leather articles

The value behind each product
0.

Product selection

The expert knowledge of our educators and the criteria of our best judges, children, decide if the product will be sold in our stores.

1.

Product design

The idea takes shape. In a product nothing is chosen by chance and all factors together result in an attractive, fun product that contributes to a child's learning and is completely safe during play.

2.

Product development

Design becomes reality. Based on the designers' specifications and requirements, the technical office is in charge of bringing the original idea to life.

3.

Manufacture

Manufacturing is supervised at all times to ensure that the guidelines laid down and previously certified in the laboratory are followed.

4.

Quality and safety control

In our continuous improvement process, trials, tests and inspections are performed before, during and after manufacturing so that the quality and safety of the end product exceeds even the most demanding expectations.

5.

Advice

Both the information provided on the product box as well as the expert advice of our staff means that the chosen toy is suitable for the child's growth needs.